The Camp Director

Leadership, Technology, Training, Staff Recruitment, Marketing, Child Development, Risk Management

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What Summer Camp Directors are Doing to Cope with the Economy

February 17th, 2009 · No Comments · ACA, Marketing and Business

The quantity of camps on the East Coast is high. Go to any Tri-State Camp Conference and you will see how large and different it is from the West Coast Camps. That is why I pay attention to news coming out of the East Coast. Today’s article from the Times of Trenton Regional News, Camps Have to be Creative in Bad Economy, caught my eye. Today is the start of the American Camp Association’s National Conference in Orlando, FL and the economy is on everyone’s mind. People are checking in with each other on how their enrollments are doing, what creative strategies they are using to boost enrollment, and learning how they can support their business partners. Our enrollments are tracking at the same pace as last year. We have highlighted our money-back guarantee on our brochure and web site. Perhaps that is helping those who are uncertain. Read the article Camps Have to be Creative in Bad Economy.  What are you doing to boost your enrollments?

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