The New York Times just published an article wondering how parents are going to pay for summer camp during the economic downturn. We have been planning on this downturn since the fall when the writing was there. We did not raise our prices for 2009 and became very aggressive with making sure parents know our camp comes with a “money-back guarantee.”
From the New York Times article “Portfolio in Ruins, It’s Time to Pay for Summer Camp“
For families with full-time working parents, camp can be a necessity. Even for parents who can stay at home, the thought of an unscheduled child hanging around the house for more than two months is frightening.
But with the economy uncertain, camps say they are hearing from a number of parents who are wondering if they will be able to afford the tuition. Depending on the type of camp and where you live, tuition can range from a few hundred dollars a week for a day camp to about $1,500 a week for a residential camp.
What new marekting plans do you have in place to account for what may be lower enrollment this summer? Are you offering coupon codes, sibling discounts, more financial aid?