Here is a great simple video from OreillyMedia on Twitter for Business. Twitter is a the messaging service that lets you send instant, short updates. If you want a quick primer for Twitter view this Common Craft video.
There are many applications for Twitter in for Summer Camp Directors. One use is to start an account for your camp, add some of the Twitter API code to your web site, and use Twitter to add fresh content to your web site without going through your web master. My tweets come onto TheCampDirector.com web site in this fashion. Many summer camps, recreation programs, or continuing education departments want to push out short messages to their customers but find it hard to make quick changes to their web site. Twitter can provide a quick way to add relevant updates to your web site.
What ideas do you have to use Twitter for your summer camp or recreation program?