The New Media Expo is billed as the world’s most popular convention for podcasters, bloggers and online content creators. While August 14-16 is not the most ideal for a summer camp director to be thinking about professional development, this is a conference worth leaving camp for – especially if you are interested in new media. Camps are starting to look at ways to include online video in their marketing by podcasting content their campers can receive year round. Back in the camp camps thought they were really doing well when they sent out birthday cards or their camp DVD in the off season to their campers. With our current clients consuming media online, camps need to improve their online footprint in the areas of social media, online video, blogs, etc. The New Media Expo 2008 is a great introduction for any summer camp person.
From the conference site: The Expo is a hands-on, exciting, “how-to” event with practical conference sessions about how to produce high-quality online audio and video content, grow a loyal audience, and market or monetize that content in creative ways.
Who attends? The approx. 3,000 attendees that come to the Expo each year consist of four main groups:
1. Individual media creators who are producing content for the web for their own ventures, as freelancers or as hobbyists – and are coming to learn how to create better podcasts and online video and grow their audience.
2. Corporate content creators and marketers attend to learn how to create audio and video content for marketing or internal training and get educated on strategies for advertising within online content that will resonate with their customers and prospects.
3. Media buyers, public relations firms and advertising agencies attend to learn about the latest trends and develop partnerships with groups 1 and 2.
4. Educators, universities and institutions attend to learn how to best extend the classroom and use audio and video as an e-learning tool.